Indispensable Internet Marketing Tools
I like tools. I grew up in a mechanic’s house (my grandfather) and tools were always a part of growing up for me. So it comes as no surprise that I really like tools of all kinds.
This will undoubtedly NOT include every single tool I use (there are too many). However, the tools below are ones that I use every single working day. They are in no particular order, unless you count my brain randomness as any sort of order
I literally use Skype every day. In the past year, I cannot recall a time where I didn’t at least check Skype once per day. While I do use other tools for communication, Skype is my default choice for two main reasons:
- Everybody uses it so it’s easy to get connected.
- It offers a nice way to communicate in different forms, as well as giving us some nice ways to collaborate.
Skype offers voice calls, video calls, chat, and screen and file sharing. It’s pretty awesome. There are some add-ons, too, that extend Skype’s innate functionality.
So I default to Skype.
While it looks crummy and the user interface is the worst I’ve seen (I know—you’re dying to use it now), Multi Clipboard from M8 is awesome.I am totally not kidding.
This is a great little tool that makes copying/pasting super simple and you can even save past clips permanently right from inside the application.
It’s a handy dandy little tool that I would not want to live without. I use it dozens of times a day.
Spartan comes in a few different “flavors” and a bunch of different licenses. Start out with the $30 version. It’s what I use. If you make a comment, I will show you how I use it to share my clips across different computers.
This is one of the best applications I have ever used. It’s a great way to keep your own files in sync (like between your desktop PC and laptop) as well as to share files with friends and partners.
Dropbox is also a great way to distribute PDFs and other materials to, say, your subscribers. Dropbox has free and paid versions.
While I do not use Drive as much as Dropbox, it is becoming something I use more and more often. I like that the tools within it, like Docs and Spreadsheets, can be used by multiple people at the same time, in real-time. You can literally see what a collaborator is doing within a document. It’s pretty cool.
You can make online equivalents of Microsoft Word, Excel, and Powerpoint. It’s also got a really neat form maker that you can iframe within one of your web pages, so you don’t have to build html forms or use expensive form plugins like Gravity (though Gravity forms are really cool).
It’s probably needless to say, but I’ll say it again—I love WordPress! Bryan and I use it on every single new web site we build.Like Skype, there hasn’t been a day in the past few years when I haven’t used
WordPress in either creating a site or adding content to it.
WordPress is awesome. If you’ve been in the tech world for any length of time, you know how easy WordPress makes building new sites. I will never build sites “the old way” again!
I don’t really use this. But my computer does! It keeps my PCs happy. It’s free and (knock on wood) has
never let me down. I worked in the IT world for many years, having used McAfee, Norton (Symantec), and Trend. Comodo rocks. It’s as good—if not better—than any free or paid internet security software that I have used.
This one is pricey at around $300. But I’m telling you—if you want to create any sort of internet marketing training videos, this is the tool you need. I’ve tried some other ones, but I keep coming back to Camtasia. It’s super easy to use, renders videos quite well, and makes producing professional-quality screen capture videos extremely easy.
There you have it!
If you want to learn the secret to using Spartan Multiclip on multiple computers, leave a comment. Heck, leave a comment if you want to learn more about any of the tools mentioned above!