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Six Questions w/David Ostiguy | The Importance of Defending Your Reputation from Negative Yelp Reviews

By on Sep 26, 2012 in Interviews | 0 comments

Hello guys and gals…I have the very first of many interviews with a friend I met at a conference last year.  I was very impressed by his knowledge of SEO. And he plugged me into one of his latest products that discussed how to defend yourself against negative Yelp reviews.

I was so impressed with the product that I had to interview him on this topic.  So David Ostiguy is his name and he”s the first to go through my six question interview series.

Please give him a round of applause for being the first under the gun with me…:)

Now, pay close attention to my interview with David on this matter.  And please find a way to implement what you read here in your internet business.

1. Bryan: So David…you’ve been doing this awhile…so when it comes down to the negative reviews on Yelp, how serious or how crippling can that be for an offline or online business for that matter?

  • David: A client of mine told me a story about a restaurant that received a negative review on Yelp. The review was so bad that the restaurant noticed a huge decline in their business. The horrible part about it was the review wasn’t true and it turned out that the reviewer mixed up the review with another restaurant. The restaurant tried everything to improve their Yelp account but nothing was working. Months later they had to shut down for good. This is how serious a bad Yelp review could ruin your business.Also a previous client of mine determined that they were losing up to $60,000 monthly because of negative reviews on their Yelp account. The craziest part about it was the negative reviews were fake and were added by their competitors and people who had never done business with them before. My client had a ton of 5 star reviews, but for some reason they landed into the Yelp filter.

2. Bryan: Has Yelp become a big topic of interest when it comes to “Reputation” management and do you sell that or inform your clients as such?

  • David: Recently Yelp has been the biggest topic when it comes to reputation management. The reason why is because there really isn’t any answers out there on how someone could fix their Yelp accounts. The other day someone told me that they have a client that paid a reputation management company $6,000 to fix their Yelp account and never got the job done. I hear these stories every day when it comes to reputation management and search engine optimization

3. Bryan: In Your latest product You mention that several people kinda sweep the seriousness of Yelp under rug…telling not focus on it as opposed to other aspects of Reputation management. Why do you think that is?

  •  David: Because they’re trying to ignore the 400 LB Gorilla in the room. Here is a quote directly from Yelp; “Yelp had a monthly average of approximately 71 million unique visitors in Q1 2012*. By the end of Q1 2012, Yelpers had written more than 27 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp’s mobile application was used on 6.3 million unique mobile devices on a monthly average basis during Q1 2012.” If you’re looking to clean your online reputation, ignoring negative Yelp reviews is not the way to go.

4. Bryan: The business of managing the reputation of businesses has come more in the forefront than years past. At least it seems that way. How critical is it now for people in this field to understand how to defend negative feedback from Yelp…especially with the inclusion of it in the New Local Google+ format?

  • David: It’s extremely important to know how to handle Yelp because it opens up your business to more opportunities to help others improve their online reputation. The business of reputation management gets bigger and bigger and no longer involves just “bumping off” negative blogs from of the top 10 of search engines anymore. One of the big reputation management companies out there quoted one of my clients $10,000 a month for their services. I was happy to give them better service at half the price. 

5. Bryan: So again in your latest course on this subject, you say you have the key…the loophole if you will. So, will it take some time and effort to go through this strategy to really understand how to master this method and help future clients with some level of confidence?

  • It took me months to figure out how to pull reviews out of the Yelp filter and keep them on the main page. It also took me some time on what it takes to keep a review from falling into the filter, but once I figured it out, it was a simple system to follow. Once you check out my product you’ll be able to put it into action right out of the starting gate. Yelp Filter Loophole is simple to understand and I have had a 100% success rate when using this system for my own clients.

6. Bryan: My last question is usually motivational so…any last words to share to help anyone who really wants to crush it with this business?

  • It took me months to figure out how to pull reviews out of the Yelp filter and keep them on the main page. It also took me some time on what it takes to keep a review from falling into the filter, but once I figured it out, it was a simple system to follow. Once you check out my product you’ll be able to put it into action right out of the starting gate. Yelp Filter Loophole is simple to understand and I have had a 100% success rate when using this system for my own clients.

I want to thank David for this critical information on negative Yelp reviews and how it can seriously damage the reputation of any business. Please look into his latest course entitled Yelp Filter Loophole on defending yourself against Yelp.  He shows every aspect of defending your reputation against negative Yelp reviews.  Yelp Filter Loophole also shows you how to create an income from this information to help business clients.

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Bryan S Arnold is an avid writer with a passion for copywriting, blogging, and helping people market their businesses online. And if you ask nicely, he might just sing a tune for you.

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