Product Consumer or Product Creator?
I will start off by saying that I’m as guilty of this as the next internet marketer: I consume a lot of products. I freely admit it.
When you’re learning about the internet marketing business, you need to read and consume a lot of material. You do. It’s how you learn. However, if you’ve been at this for more than 6 months and you’re still buying more products than you’re producing, it’s time for you to take a step back and reassess your business objectives.
If you got involved with internet marketing because you wanted to build a business, listen up.
Create Your Own Products
I know. It’s a lot easier to buy products than to build them.
It’s also easier to go broke than make money.
It’s far easier to buy stuff, never read it, never follow through, and buy the next thing that strikes your fancy.
However, if you’re in this business to make money and be successful, then you need to get on the other side of the cash register.
I used to work in retail many, many years ago. I still have nightmares about it! Seriously, when I was selling products (of course, I didn’t manufacture the sporting goods I sold), I made the store and myself money. However, I did spend my share of moolah on stuff in the store because I got a great discount; more importantly, I was exposed to a ton of stuff that was awesomely cool but that I really didn’t need. But I bought them because they were cool.
So this is what it boils down to: If you’re constantly buying more stuff than you need and sell, then you’re not in this as a business owner. You are, in fact, a consumer.
You will never make any appreciable money in this industry if you don’t create your own products.
The Bottom Line: Be a Product Creator
It’s really that simple.
Now, I’m not saying to stop buying stuff—not at all. In fact, buy my stuff—a lot of it. Buy it in droves. Affiliate market it to others.
BUT—make some products, too. For one, it will give you an appreciation for how a seller feels when one of his customers gripes about something that he thinks is pretty minor. You’ll get to see it from the seller’s side. That will do you some good. It will force you to make better products, too.
Secondly, you will earn some money. Maybe not a lot at first, but as your reputation grows, so too will your revenue, as more people clamor to buy your products and more affiliates join the bandwagon to make some money from selling your information products.
I’m not going to get into what you should sell. That’s the topic for another article (check out Product Creation right here on this site). However, the point here is that you should sell more than you buy. Period.
Your check book will thank you.
After all, if you build it, they will come. At least that’s what they say in the movies!
Here are a couple more resources on product ideas:
[/list]Give all 3 a long, hard look. The first is from internet marketing legend, Marlon Sanders. The second is from none other than Jimmy D. Brown. The third is from the most amazing Jason Fladlien.
Those are 3 fellas I follow religiously.