As internet marketers, we have to do a lot: Create products, sell affiliate products, write blog posts, drive traffic, build a list, etc. One thing that many of us get stymied on is writing sales letters. Below is a simple sales letter guide that you can use to get a jumpstart on writing your next sales letter.

Elements of a Great Sales Letter

Headline

This sits at the top of your sales letter and it should present the biggest benefit (or benefits) of your product.

Opener

This is where you expand on the promise in your headline. You may also use this space to remind prospects of their problem (such as not enough time). Then you introduce your product as the solution. As my friend Jason Fladlien says, “one problem, one solution.”

Benefits

This is where you offer a bulleted list of all the benefits of your product. You should list what all is included in the product as well as the other benefits (e.g., “well researched”).

Proof

Here you can post excerpts from the content to show that it’s good quality content. You can also include testimonials from satisfied customers.

Guarantee

This is what’s called risk reversal – you promise buyers that if they’re not satisfied, then they’ll get their money back.

License terms

This is where you tell your buyers about any restrictions on how they can use the content. Be sure to include a full license in your product package. (Again, your license is actually a legal document, so consult with a qualified professional if you have questions about how to create your license.)

Most of the time, your license will be really simple: “Content is for personal use only.” But sometimes you may need a different license, say, for example, for a private label rights product you might be selling.

Call to action

This is where you specifically tell your buyers what to do next (i.e., purchase the product). This works best if you can create a sense of urgency. Your product should have a built-in sense of urgency (e.g., only x copies will be sold or the product will be sold for a short period of time, etc.)

A BUY button

This one goes hand in hand with the call to action—place a Buy button in close proximity to the call to action.

P.S. (aka Post Script)

This is where you reiterate a main benefit and/or repeat the call to action and/or mention a benefit not mentioned elsewhere.

Writing sales copy doesn’t have to be hard. You actually assemble a sales letter in a step-by-step fashion. Of course, you have to give each step your attentive creativity to maximize your sales copy’s effectiveness.

As you practice, you will get better at writing good sales copy.

So there you have it—a simple sales letter guide you can follow on your very next sales letter!