Yahoo Is the Clear Search Engine Loser
On the search engine market share front, Google and Bing gained market share from 2011 to 2012, taking market share from a struggling Yahoo.
So what’s an internet marketer to do? Some would suggest to disregard Yahoo altogether. I think different
I say, do the opposite of what the crowd is doing. You will never stand out if you’re just another sheep in the herd.
Now, I’ve never been a big proponent of optimizing web content for specific search engines. I have always thought that activity to be a total waste of time.
Write good stuff, be clear about your objectives, share it with the world, and encourage others to comment and share your awesomely great content.
That’s it. That’s the recipe for SEO success.
However, that doesn’t mean that you don’t use Yahoo in a completely different way.
Here’s what you do, and this follows right along with Bryan’s article he wrote the other day about Content Curation.
Go to Yahoo and check out the “Trending Now” section. It’s at the top of the page, right next to the news. There you can see what topics are trending in Yahoo—the links in that box are the hottest topics at the moment on Yahoo.
As you may know, most people visit Yahoo for news. And what better news than those stories that everybody is looking for right here, right now? If you can spot a story in the “Trending Now” section that you can use for curation, by all means, do so. There is a good chance that your story will rank for that term and get some instant traffic:
- Generally speaking, competition for the keyword phrase in question is pretty low, since it’s a new topic and it’s usually long-tail, too (long-tail key words are usually pretty easy to get ranked).
- If you have been doing your homework, your blog is getting spidered by all the search engines quite frequently–as in, within minutes of publishing a story, your content should show up in the search engines.
As an example, I just checked Yahoo’s hottest trending topics. Coming in at #3 is “toilet of the future.” That story mentions a solar-powered toilet as well as the fact that Bill Gates of Microsoft is looking for the toilet of the future. If I were running a “green” web site, I would pick this story, link out to a couple posts about it, and wait for the trickle of traffic to come.
In fact, that trickle could come as a deluge. A few years ago, when it was revealed that Arnold Schwarzenegger had had an affair with his maid and that they had had a child together, I made a post about him. It has nothing at all to do with the affair—the post I made was a short bio piece on Arnold.
However, the traffic to that page caused my monthly traffic stats to double. I think that was the only post I made all month to that site!
So, use Yahoo to generate content ideas. Link back to the original search and you may find yourself getting a more-than-average response in terms of traffic.
Oh, yeah, before I forget: Here is the graph that inspired this post: